PRICE AM PRIVACY POLICY
How Price Am collects, uses, protects, and manages personal information when you use our marketplace.
Updated 24 October 2026On this page
Effective Date: 24 October 2026 Last Updated: 24 October 2026
1. Introduction
This Privacy Policy explains how Price Am ("Price Am", "we", "our", or "us") collects, uses, stores, shares, and protects personal information when you use our website, mobile application, and related marketplace services (together, the "Platform").
We are committed to processing personal information fairly, lawfully, transparently, and securely in accordance with the Nigeria Data Protection Act 2023 and other applicable data-protection requirements.
By using Price Am, you acknowledge the practices described in this Policy. Where consent is required, we will request it separately and you may withdraw it as described below.
2. Information We Collect
Information You Provide
Depending on how you use Price Am, you may provide:
- Your full name, email address, telephone number, password, and account details.
- Profile, seller, store, and identity-verification information.
- Product listings, photographs, descriptions, prices, location, stock, and delivery information.
- Offers, orders, messages, reviews, questions, reports, and support enquiries.
- Information included in communications with our customer-support or security teams.
Please do not send passwords, PINs, one-time passwords, or unnecessary financial credentials through listings, messages, or support requests.
Information Collected Automatically
When you use the Platform, we may automatically receive technical and usage information such as your IP address, device and browser type, operating system, referring pages, timestamps, session activity, error logs, and interactions with Platform features.
We may use cookies and similar technologies as explained in our Cookie Policy.
Information From Other Sources
We may receive information from service providers that support authentication, hosting, analytics, notifications, fraud prevention, identity verification, communications, or other Platform operations. We may also receive information from other users when they report a listing, account, message, or transaction.
3. How We Use Personal Information
We may use personal information to:
- Create, authenticate, maintain, and secure user accounts.
- Publish and manage listings, seller profiles, offers, messages, and orders.
- Connect buyers and sellers and support marketplace communications.
- Provide customer support and respond to enquiries or complaints.
- Detect, prevent, investigate, and address fraud, abuse, prohibited content, security incidents, and policy violations.
- Verify information and support account or seller reviews where applicable.
- Improve the reliability, usability, safety, and performance of Price Am.
- Send operational messages, security alerts, and service notifications.
- Comply with legal obligations, lawful requests, and regulatory requirements.
- Establish, exercise, or defend legal rights and enforce our Terms and policies.
We will not use personal information for a materially incompatible purpose without an appropriate lawful basis and, where required, further notice or consent.
4. Lawful Bases for Processing
Depending on the circumstances, we may process personal information because:
- It is necessary to provide the Platform or perform a contract with you.
- You have given consent for a specific purpose.
- Processing is necessary to comply with a legal obligation.
- Processing is necessary to protect vital interests.
- Processing is necessary for a legitimate interest, such as Platform security, fraud prevention, service improvement, or enforcing marketplace rules, provided those interests do not override your rights.
- Another lawful basis is available under applicable Nigerian law.
Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that was lawful before withdrawal.
5. When We Share Information
We may share personal information only where reasonably necessary with:
- Other users, when information is part of a public listing, seller profile, review, or transaction-related interaction.
- Service providers that host, secure, maintain, analyse, or support the Platform.
- Professional advisers, auditors, insurers, or business partners subject to appropriate duties of confidentiality.
- Law-enforcement agencies, regulators, courts, or other authorities where disclosure is legally required or reasonably necessary to protect rights, safety, or security.
- A buyer, successor, or adviser in connection with a proposed or completed business reorganisation, merger, financing, or transfer, subject to applicable safeguards.
We do not sell personal information. We require service providers to use personal information only for authorised purposes and to apply appropriate safeguards.
6. Public Information and Marketplace Communications
Listings and seller profiles may be visible publicly and may include product information, photographs, store names, approximate locations, ratings, and other details you choose or are required to publish.
Messages and transaction records may be processed to deliver the communication service, support users, investigate reports, prevent fraud, enforce Platform rules, and comply with law. Users should not assume that Platform communications are private from authorised safety, support, or security processes.
Do not publish home addresses, passwords, PINs, OTPs, full payment-card details, or other unnecessary sensitive information.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including while your account is active and as needed to provide services, preserve transaction or safety records, resolve disputes, prevent fraud, enforce agreements, and comply with legal obligations.
Retention periods vary depending on the type of information, the reason it was collected, operational needs, and applicable law. When information is no longer required, we will delete, anonymise, or securely isolate it, subject to lawful exceptions.
8. Security
We use reasonable technical and organisational measures designed to protect personal information against accidental or unlawful loss, misuse, alteration, unauthorised access, or disclosure.
No online service can guarantee absolute security. You are responsible for using a strong password, protecting your account credentials, reviewing suspicious activity, and notifying us promptly if you believe your account or information has been compromised.
9. International and Third-Party Processing
Some service providers may process information outside your state or outside Nigeria. Where personal information is transferred across borders, we will seek to use lawful transfer mechanisms and appropriate safeguards required by applicable law.
Third-party websites and services have their own terms and privacy practices. Price Am is not responsible for external services that we do not control.
10. Your Privacy Rights
Subject to applicable law and relevant exceptions, you may have the right to:
- Be informed about the processing of your personal information.
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of information in appropriate circumstances.
- Object to or request restriction of certain processing.
- Withdraw consent where processing is based on consent.
- Request data portability where applicable.
- Request human review of a significant decision made solely through automated processing, where applicable.
- Lodge a complaint with the Nigeria Data Protection Commission or another competent authority.
To exercise a right, contact support@priceam.ng. We may need to verify your identity before completing a request. Some information may be retained where required by law or for legitimate safety, fraud-prevention, dispute, or record-keeping purposes.
11. Children
Price Am is not intended for children who cannot legally enter into a binding agreement to use the Platform. We do not knowingly invite children to create accounts or transact independently where parental or guardian involvement is legally required.
If you believe a child has provided personal information inappropriately, contact us so that we can review the matter and take appropriate action.
12. Cookies and Similar Technologies
Price Am may use strictly necessary cookies and similar technologies to operate sessions, maintain security, remember preferences, and support Platform functionality. Other technologies may be used for analytics or marketing only where implemented and permitted.
For details about the technologies we may use and the choices available to you, read our Cookie Policy.
13. Changes to This Privacy Policy
We may update this Policy to reflect changes in our services, technology, business operations, or legal requirements. The latest version will be published on Price Am with an updated revision date.
Where required by law, we will provide additional notice or request consent before a material change takes effect.
14. Contact Us
For questions, requests, or complaints concerning this Privacy Policy or your personal information, contact:
Price Am Customer Support Email: support@priceam.ng
For a suspected security incident or technical vulnerability, you may also contact support@priceam.ng with a clear description and relevant non-sensitive details.
You may also lodge a complaint with the Nigeria Data Protection Commission where you believe your data-protection rights have been infringed.